Apr 1, 2022
2 min read
The ambition behind the DaS™
We are starting with a clean sheet of paper and pencil.
That’s where all designers begin.
For centuries creatives and many different disciplines, it has always been a piece of paper pencil that visualised the idea — a good enough state that can represent an ambition.
From ambition, we move to process, tools, time and resources, and that’s where it gets a little complicated. Design (or…
