Welcome to Design at Scale™

Jiri Mocicka
Published in
4 min readMar 9, 2022


DaS™ — Design at Scale main brand
Figure01: Design at Scale

Thank you for stopping by and dedicating your time to learning something new about design. Design at Scale™ — is an ambition to unify all designers under the umbrella, offering the clarity, stability and transparency for complex design propositions.

Every day, we hear about new quotes, methods, processes, or software that enhance a designer’s life or improve the business. Yet, after reaching a fully remote era, we discover that a newly established design team is under constant pressure on how all the above works together in synergy within a broader context of the already established or new business.

Design at Scale™ is not a magic formula, quick win, or something you can get off the shelf for a few bucks. It’s a comprehensive method that takes time to master and embrace internally, as a team or business. However, once we all reach the point of mastery, the scale and impact go far beyond what we know.

DaS™ — #das
Figure02: #das

We often ask:

What is the ultimate design value to the business and the customer? What is the intersection of skills, techniques or understanding design needs to possess and succeed in the current constantly demanding and changing markets?

Far too many teams suffer the consequences of poorly integrated design functions in current organisational structures. Inadequate methods are used in the usually wrong context where plans and ambitions are judged by an ambiguous output instead of measurable outcomes.
We are here to change that:

After 25+ years of designing and collaborating in both agency and product-led environments, we’ve distilled — Design at Scale™. DAS™ — is the method that orchestrates all greater integrations of a design as a function that helps businesses to thrive in the era of constant change.

DaS™ — Grid
Figure03: Grid

Welcome to Design at Scale™ — the Grid Publication you are entered right now has been set up to focus on the design that scales up. The design function within an organisation is primarily defined by clear and transparent communication and building the resilient and well-functioning design team that utilises the technology in the centre and challenge the operation models that work for particular situations.

Our ambition for this publication is to bring stories, case studies, and research papers analysis from this variety of unique and well-rounded sources that deserves our attention. After almost a year of organising two decades of research, we have settled on these four categories:

DaS™ — Four pillars
Figure04: Four pillars.



This category focuses on how we designers communicate as individuals and within larger teams. We‘ll look at the case studies that help design teams break the silos and create a transparent product team.


The second category is about the team and team building. There are some specific to each design team and each company. However, building the design functions within the company and its successful integration with product Delivery lies in the design team itself. Equally, how does the design team of teams operate under a different implementation of the Agile development framework?


Designers have created static graphics for over two decades representing dynamic, responsive environments. We’ll look at the technology and software solution that helps the team deliver design at scale in this category. The criteria here is quite simple can scale my design (system, mockups, test, prototypes) from 30 to 3000 without losing control over the design delivery.


Finally, all the above turns into a comprehensive delivery system that can be easily understood, translated, and scaled. More importantly, integrated with any other team that requires the updates, insides or directly depend on the feature, project, or product to be shared.

Stay tuned; thanks for reading!

Thanks to all contributors, especially Matt Press, for their insight and comments shaping this very article.

Jiri Mocicka is a London-based designer, writer, and design coach passionate about Design at Scale. A flexible method that allows designers professionals to integrate the value of design within their organisation through transparency and well-communicated product design development.
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