4 Surprising Facts You Need to Know About The Thriving World of Online Businesses in 2023
Online business is a gold mine in 2023. How can you strike it rich with these 4 facts and stats that will boost your online business? Discover now! 💰
Introduction
Online business is more important than ever in 2023. The pandemic has changed the way people shop, work, and communicate online. More and more customers are looking for convenience, speed, and quality when they buy products or services online. More and more businesses are adapting to the digital world and creating their own online presence and performance.
But how do you stand out from the crowd and attract more customers online? How do you create a successful online business strategy that works for you and your audience? How do you keep up with the latest trends and technologies in the online world?
In this blog, we will share with you four surprising facts and stats about online business that you need to know in 2023. These facts and stats will give you some insights and lessons on how to boost your online business in 2023. Let’s get started.
Fact #1: About 1.79 billion different people bought something online last year
According to (Zippia, 2023) about 1.79 billion different people bought something online last year. That’s almost a quarter of the world’s population! Online shopping is becoming more and more popular, especially during the pandemic. Customers are looking for convenience, variety, and safety when they shop online.
This means that there is a huge market potential for online businesses in 2023. If you have a product or service to sell, you might want to consider creating an online store or platform to reach more customers. Here are some tips on how to do that:
- Choose a niche that suits your product or service. A niche is a specific segment of the market that has a particular need or problem that you can solve. For example, if you sell organic skincare products, your niche might be women who care about their health and beauty.
- Create a catchy and memorable name for your online store or platform. Your name should reflect your brand identity, value proposition, and target audience. For example, if you sell organic skincare products, your name might be something like "Green Beauty" or "Organic Glow".
- Choose a reliable and user-friendly platform to host your online store or platform. There are many platforms available for online businesses, such as Shopify, WooCommerce, Wix, Squarespace, etc. Choose one that suits your budget, needs, and preferences.
- Design your online store or platform to be attractive, easy to navigate, and secure. Your online store or platform should have a clear layout, high-quality images, engaging content, and fast loading speed. It should also have a secure payment system, such as PayPal, Stripe, or Apple Pay.
- Promote your online store or platform to your target audience. You can use various methods to market your online store or platform, such as social media, email marketing, SEO (search engine optimization), PPC (pay-per-click) advertising, etc. Choose the ones that work best for you and your audience.
Fact #2: 64% of all small-to-mid-sized businesses (SMBs) have a website
According to (FirstSiteGuide, 2023), 64% of all small-to-mid-sized businesses (SMBs) have a website. Having a website is not only a way to showcase your business, but also a way to generate leads, build trust, and communicate with your audience. A website can also help you rank higher on search engines and drive more traffic to your business.
If you don't have a website yet, you might be missing out on a lot of opportunities. Here are some tips on how to create a website for your business:
- Choose a domain name that represents your business name and niche. A domain name is the address of your website on the internet. It should be short, simple, and memorable. For example, if your business name is "Green Beauty" and your niche is organic skincare products, your domain name might be something like "greenbeauty.com" or "greenbeauty.co".
- Choose a web hosting service that provides you with the space and resources to run your website. A web hosting service is the company that stores your website files and makes them accessible on the internet. There are many web hosting services available for SMBs,
such as Namecheap, WP Engine, Cloudways etc. Choose one that suits your budget needs and preferences. - Choose a website builder or CMS (content management system) that allows you to create and manage your website content easily A website builder or CMS is the software that lets you design edit and update your website content without coding There are many website builders or CMSs available for SMBs such as WordPress, Joomla, Drupal etc. Choose one that suits your skill level needs and preferences.
- Create your website content to be informative engaging
and relevant Your website content should include the following elements: a homepage that introduces your business and value proposition an about page that tells your story and mission a product or service page that showcases your offerings and benefits a contact page that provides your contact information and a form for inquiries a blog page that shares your insights and tips on your niche and a testimonial page that displays your customer reviews and feedback. - Optimize your website for SEO (search engine optimization) to improve your visibility and ranking on search engines SEO is the process of improving your website’s quality and relevance to match the search intent and preferences of your target audience There are many factors that affect your SEO such as keywords titles headings meta descriptions images links etc You can use various tools and techniques to optimize your website for SEO such as Google Analytics, Google Search Console, Yoast SEO etc.
Fact #3: 75% of clients will demand help online within just 5 minutes
According to (FirstSiteGuide, 2023), 75% of clients will demand help online within just 5 minutes. Customers expect fast and efficient service when they shop online. They want to get answers to their questions, solve their problems, and make their decisions quickly. If you don’t provide them with the help they need, they might leave your website and go to your competitors.
That's why you need to have a reliable and responsive customer support system on your website, such as live chat, chatbots, or FAQs. Here are some tips on how to do that:
- Live chat is a feature that allows you to communicate with your customers in real time via text or voice messages. Live chat can help you provide personalized and immediate assistance to your customers, increase their satisfaction and loyalty, and boost your sales and conversions. You can use various tools and platforms to add live chat to your website, such as LiveChat, Zendesk Chat, Intercom, etc.
- Chatbots are artificial intelligence (AI) programs that can simulate human conversations with your customers via text or voice messages. Chatbots can help you automate and streamline your customer service processes, handle common queries and requests, and provide 24/7 support to your customers. You can use various tools and platforms to create and integrate chatbots to your website, such as Chatfuel, ManyChat, Dialogflow, etc.
- FAQs (frequently asked questions) are a section on your website that provides answers to the most common questions that your customers might have about your product or service. FAQs can help you reduce the number of inquiries and complaints from your customers, improve their trust and confidence in your business, and enhance your SEO performance. You can create FAQs by researching the most popular questions that your customers ask on search engines or social media platforms.
Fact #4: 88% of all online shoppers perform online research before buying a product
According to (FirstSiteGuide, 2023), 88% of all online shoppers perform online research before buying a product. Customers are savvy and smart when it comes to online shopping. They want to compare prices, features, reviews, and other information before they make a purchase. They also want to know more about your business, such as your reputation, credibility, and social proof.
That’s why you need to provide them with valuable and relevant content on your website, such as blogs videos testimonials or case studies Here are some tips on how to do that:
- Blogs are articles that share your insights and tips on topics related to your niche Blogs can help you educate and inform your customers about your product or service benefits features problems solutions etc., establish yourself as an authority and expert in your niche build trust and rapport with your customers drive more traffic to your website improve your SEO performance You can use various tools and platforms to create and manage your blog such as WordPress, Medium, Blogger etc.
- Videos are visual content that showcase your product or service in action Videos can help you demonstrate and explain your product or service features benefits problems solutions etc., capture and retain your customers attention and interest increase your engagement and conversion rates boost your social media presence and reach You can use various tools and platforms to create and share your videos such as YouTube, Vimeo, Wistia etc.
- Testimonials are feedback from your satisfied customers that vouch for your product or service quality value results etc Testimonials can help you provide social proof
and evidence for your product or service claims benefits features problems solutions etc., increase your customers trust confidence and loyalty influence your customers purchase decisions You can collect testimonials from your customers by asking them for reviews ratings feedback surveys etc You can also use third-party platforms such as Trustpilot, Yelp, Google Reviews etc. to display testimonials on your website. - Case studies are stories that illustrate how your product or service helped your customers achieve their goals or solve their problems. Case studies can help you showcase your product or service value, features, results, etc., demonstrate your customer satisfaction and loyalty, and provide examples and best practices for your potential customers. You can create case studies by interviewing your customers, collecting data and evidence, and writing a compelling narrative that follows a problem-solution-benefit structure. You can also use various tools and platforms to create and share your case studies, such as Canva, SlideShare, HubSpot, etc.
Conclusion
Online business is not only a trend, but also a necessity in 2023. The pandemic has accelerated the digital transformation of the world and created new opportunities and challenges for online businesses. To succeed in the online world, you need to understand your customers' needs, preferences, and behaviors, and provide them with the best possible online experience.
In this blog, we have shared with you four surprising facts and stats about online business that you need to know in 2023. These facts and stats have shown you how online shopping, website creation, customer service, and online research are essential for online businesses in 2023. We have also given you some tips and suggestions on how to use these facts and stats to boost your online business in 2023.
We hope you have found this blog useful and informative. If you have any questions or comments, please feel free to contact us or leave a comment below. We would love to hear from you.
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Thank you for reading this blog. We wish you all the best for your online business in 2023!
References:
Zippia (2023) 20 Incredible Online Business Statistics [2023]. Available at: [https://www.zippia.com/advice/online-business-statistics/] (Accessed: 18 July 2023).
FirstSiteGuide (2023) 30+ Online (Internet) Business Statistics for 2023. Available at: [https://firstsiteguide.com/online-business-statistics/] (Accessed: 18 July 2023).
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