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AGILE

Agile Coaching is Dying

And the reason isn’t what you think it is.

John Davidson
Bootcamp
Published in
10 min readMay 5, 2024

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Agile or not, we have to build an asset © 2018

Everything is Waterfall; Everything is Agile

A while ago, I wrote about the future of agile coaching, and it’s now time to consider whether we can declare agile coaching “dead” or evolved.

I remember well the first time I used agile in a project context, in 2000. The request was simple: If we give you $50k, can you return $250k of value? If so, we’ll give you more. More turned into more, and we soon had quite a valuable asset. However, when I returned to the company 15 years after leaving, it was gone, consigned to the dustbin.

You may think that would be obvious, but the company still runs its most valuable software using the data we spatialized and the integration techniques we pioneered. An area’s geological properties don’t change quickly, but innovation needs to turn to structure quickly to add sustainable value. That’s where we pick up the story of Agile.

Since writing on the future of agile coaching, I have been monitoring how the profession is evolving and how organizations have adapted to new realities. The days of cheap credit have gone, and every cent counts. Only the agile organizations are left. So what’s agile for?

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Bootcamp
Bootcamp

Published in Bootcamp

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John Davidson
John Davidson

Written by John Davidson

John leads a large global practice of program managers and agile coaches, and coaches every day. His coaching world is accessible at pivotcoaching.co.uk .

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