Alternative ways to quantify a product’s design value
As a designer, how many times have you heard that a return on investment (ROI) of design is impossible, or at least difficult, to measure? If you have been in the field for any time, probably a lot.
However, measuring a design’s effectiveness is possible. Like your designs, you need to be creative in the data points that you measure. If you have already done user testing (yay), you have already created some solid baselines. Here are some more to consider:
Decreased user complaints
If you do not already work closely with your company’s customer service department, take this as a sign that you need to be aligned with them as soon as possible. Design and customer service are natural allies in a company. Customer service representatives are already on the front lines between a company and customers. Product teams need to be as close as possible to customers, and this is a great way to do that. You can hear firsthand about frequent customer complaints, which in the short term can help you create a better frequently asked questions (FAQ) page. In the longer term, this kind of feedback can influence your product roadmap, recruit potential user testers, and much more.
