Using prompt injection to break big brands’ AI advertising gimmicks
Coca Cola harnessed AI to deliver holiday magic. It was easy to hack their brand assets.
A Festive Twist with AI: Coca-Cola’s Bold Move
Coca-Cola has always been a brand synonymous with holiday design, from the classic red to the iconic Sundblom Santa that has become the universal Santa look. This year, they’ve taken their festive spirit a notch higher with a unique AI-powered image generator, accessible at Create Real Magic. This platform is designed to craft charming, ornate greeting card images infused with the iconic Coca-Cola branding. It’s a novel idea, mixing technology with tradition in a way that’s classic Coca-Cola. But hold onto your reindeer! Let’s see how a playful twist on AI art prompts turns “Ho Ho Ho” into “Oh No No!”
The Reality: A Playground for Mischief
This tool was designed to let users create images using preselected options for style, subject, and scene, with an added option for customized prompts:
