Color Psychology in UI/UX Design
Color psychology helps us understand how colors influence human behavior, emotions, and decisions. In this blog, I would like to share what I have learned about the feelings and emotions associated with different colors.
- Red: Excitement, Passion, Danger
Red is associated with excitement, passion, and danger. It creates a sense of urgency; and can be used in limited-time sales banners, alerts, and warning messages. As it is also associated with love and passion, we can use red in a romantic context. It grabs attention easily and can be an ideal call-to-action button color.
2. Blue: Trust, Reliability, Coolness
Blue is associated with trust, reliability, and coolness. Blue is often used in financial and healthcare websites, and in tech companies where confidence, professionalism, security, and trust are very important. Blue is also associated with coolness and calmness which makes it an ideal color for a relaxation-themed website.
3. Yellow: Warmth, Cheer, Happiness
Yellow is often associated with positivity, happiness, and warmth. We can use yellow color for designing applications for kids or in fun platforms, for the rewards and badges for the gamified interfaces. It is great for grabbing attention and is used to show the alerts and warnings in the road signs, and the bright shades of yellow can also cause strain to the eye.
4. Orange: Playfulness, Warmth, Vibrance
Orange is associated with warmth, fun, and enthusiasm. Orange color stimulates appetite and would be best used for food-themed apps. It can be used in CTAs, promotional banners, fun platforms, and gamified interfaces.
5. Green: Nature, Freshness, Growth
Green is associated with nature, freshness, and growth. It is suitable for apps related to agriculture, environment, sustainability, healthcare, CTAs, and successful message indicators.
6. Purple: Royalty, Spirituality, Dignity
Purple color is associated with royalty, spirituality, dignity, and innovation. It can be used in tech-savvy applications and interfaces that use cutting-edge technologies like AI, E-commerce platforms, and wellness apps.
7. Pastel: Softness, Nurture, Security
Pastel colors are associated with softness, calmness, nurture, security, and comfort. It is suitable for meditation and wellness platforms, lifestyle platforms, and kid’s applications.
8. White: Pureness, Clean, Youthful
White is associated with cleanliness, pureness, simplicity, and youthfulness. It is used in background space to draw attention to the images, headlines, and CTAs. White spaces create breathing room for the elements, improve the focus, and reduce the clutter on the website.
9. Black: Sophisticated, Elegant, Mystery
Black is associated with sophistication, elegance, mystery, minimalism, modernity, and boldness. It can be used in luxury and premium brand apps and websites to capture the brand’s luxury and modern look and for a minimalistic design.
