Common Psychology Principles in UX

Exploring some of the most common psychology principles in User Experience Design.

By understanding The psychology of user perceptions we can create more effective experiences.

let’s look at the common principles to understand their importance and why we should incorporate them into our workflow while creating designs.

Von Restorff effect

when multiple similar objects are present, the one that differs from the rest is most likely to be remembered!

Serial position effect

Users have a natural tendency to best remember the first and last items in a series. Designers put the most important user actions in the navigation bars to the right or left side.

Cognitive load

Cognitive load is the amount of thought you need to exercise in order to complete a specific task.

Zeigarnik Effect

People remember uncompleted or interrupted tasks better than completed tasks. Hence, people are more driven and motivated to complete the already on-going task.

Hick’s Law

The time it takes to make a decision increases with the number and complexity of choices.

Law of Proximity

Objects that are near, or proximate to each other, tend to be grouped together.

These principles help to bring out specific responses & Actions from your users.

By using the above principle we’re able to structure and create designs in a way that adds value and ensures maximum results. These provide us a systematic approach to creating designs rather than thinking of them as just creative work.

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