Company acquisition, AI agents as personas, how might things go wrong

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3 min readNov 11, 2024

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“Three years ago, during the hard Covid lockdown in The Netherlands, the news arrived at our company; we were going to be acquired by a competitor. At that point, my reference to company acquisitions was Meta buying Instagram or movies depicting evil corporations pushing local shops into bankruptcy.

I had no idea how common mergers and acquisitions are all around the world, across many industries. Naturally, questions piled up in my mind: Will I still have a job? Will my colleagues still be around? Will I be replaced by their own designers? Will we lose all the hard work we’ve put to get the product where it was?”

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The UX Collective is an independent design publication that elevates unheard design voices and helps designers think more critically about their work.

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