Case study: “Connecting artists”

A platform that connects young artists with potential art buyers.

In this case study I covered the best practices step-by-steps and understood the pain points the user are facing which led me to discover relevant needed solutions.

Problem Statement

Young artists are struggling to be part of an active community where they can connect with like minded artists and potential art-buyers to be able to sustain themselves by selling their art and keep creating. The existing services in the market, place too much emphasis on awareness and online presence, however they are not providing the engagement and uniqueness young artists needs.

The Solution

I want to help young artists solve their biggest problem of reaching potential online art-buyers and finding experts’ advise by creating a platform where the entire process of being both connected with other like-minded artists and selling their art is reached. What differs this platform from already existing ones is that we will offer an all-in-one solution in a progressive mobile app.

My Role

Concept creation, Research & Analysis, Card sorting, Decision matrix, Sketching, User journey, Prototyping, Validation & testing, Iteration.

Tools

Google Survey and Zoom (User research and Interviews), Excel and Miro (Data analysis, Competitive analysis)…