Consumer decision-making process
Real case of purchasing a screen capture product
Hi, I’m a product designer @hyperquery
Have you thought about the whole user journey from problem-recognition to purchase-decision?
When I unconsciously press ‘cmd+shift+3’ to capture some good references, I suddenly think that “I really need screenshot cloud with annotation feature.” Because I was so tired of a bunch of screenshots in my local memory and not being managed.
As all SaaS builders, I thought “Should I build this product?!” but at once I decided to calm down and look for a good solution for this.
My requirement was a product with web-cloud and excellent annotation. I went through usual consumer decision-making process and in the end I purchased CleanShot X for Mac and subscribed the monthly plan for Awesome Screenshot.
Once we start making products, it’s easy to be buried only in the perspective of makers. So, I would like to share my decision-making process to refresh myself and you guys.
If you want to see these images in presentation mode, please find this link.
https://www.slideshare.net/jiyuhan3/customer-decision-making-process-251335186