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Cooking like a graphic designer

4 min readJun 19, 2024

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Vegetables and silverware organized on a table top and shown inside a cropped view as if in a layout by a graphic designer
A tabletop of food preparation that is laid out and cropped by a graphic designer.

I was quite intimidated until I realized how to use my graphic design skills

When Covid hit and I had to work from home, I took over the cooking. My wife cooked all the weekday meals for the first 30 years of our marriage; now I have been cooking for the past 4. I had big shoes to fill, and initially, I was quite intimidated. Then I realized that I could cook like a graphic designer. I started treating each meal like a new design project with research. I find the right recipe. (I am completely hooked on the New York Times cooking app). Then I think about my audience. What does my wife like to eat? I collect the necessary ingredients and get to know the parameters of the project by reading all the instructions. As a graphic designer, I’m good at following instructions, using a grid to create layouts and adding just the right flair (herbs) to each project.

What is Design Thinking?

To understand how I cook as a graphic designer, it helps to know about my approach to designing and problem-solving, often called “design thinking.” It usually follows these five steps:

1. Empathize Discover the real issues that need to be resolved by listening and trying to understand your client’s problem. I check the forecast because my wife is very sensitive to the weather, and it affects what she feels…

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Bootcamp
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Published in Bootcamp

From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

David Langton
David Langton

Written by David Langton

Founder of New York branding design firm Langton Creative Group, co-author of Visual Marketing, and adjunct professor at Hostos College/CUNY.

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