Daily UX Writing Challenge: Day 15 (The Finale)
Hahaha The final countdown! Well hi there, how are you doing? I couldn't share this yesterday as I had some personal things to sort out, but now — let’ 's end this challenge with style.
So, it has been 15 exciting days. I have learned so much, connected with so many people, and stretched myself. Springing up copies in 10 minutes isn’t easy to pull — strategizing, designing, researching, and copy editing in minutes, but I’m glad I did it! Super grateful to the guys at the Daily UX Writing challenge, putting this together has changed the lives of many budding UX writers. I can now say I’m confident enough to take on bigger challenges, so if you’re looking for an intern or a UX Writing volunteer — I’m your girl!
I started this journey on LinkedIn with a cheesy announcement…or not so cheesy.
I had so many positive messages, with loads of people encouraging me — I almost convinced myself to just ghost as I was worried about the attention and not getting things right. But look at me — DAY 15!!!!
And for day 15, the grand finale, I was presented with three challenges to choose from. The three challenges involved creating copy for a full onboarding flow, now this is what you’d call “Pulling in the big guns”
I chose the challenge for a banking app, why? I’ve been so frustrated by those, I wanted to see just how hard it is to create a functioning one..haha just kidding.
Day 15: The Final Challenge
Write a multi-screen onboarding experience for a banking app that automatically pays a user’s bills every month — as long as they set it up correctly.
Character constraints per screen:
Headline: 45 characters
Body: 100 characters
Button: 25 characters
PAUSE!
To tackle this challenge, I used the famous GTBank mobile app as my muse. While I’ll admit that I couldn’t go as in-depth as I’d have liked, I made sure “simplicity” was my theme all through.
This was the first challenge that properly allowed me to explore information architecture, in-depth research and understanding the voice and tone financial services/products employ. I got to learn that a lot of financial institutions don’t have the biggest fans of their mobile apps, and the best apps turned out to be microfinance apps and savings products. This made it clear that my submission has to be as helpful, straightforward, and as exciting as possible. I’m trying to get my user to want to keep their bills paid without relying on archaic reminders, it’s my goal to not stress them as one wrong move can push them to setting reminders and alarms instead of using my product.
My Solution:
Make the onboarding process as simple and as straightforward as possible.
Welcome screen
I use an enthusiastic and reassuring tone. This was to market the product, and assure my users in the same breath that they are making a great decision. I used the strong adjective “guaranteed” to build trust.
Sign-up screen
I used an informative and helpful tone to guide the users and minimize the chances of any input errors. I made sure the use of second-person pronouns “You and your” were constant so as not to create any confusion, and for the user to feel like they are receiving directions. It’s a sure way to keep users on the right track during the sign-up process.
Payment information and bill set-up screens
I noticed most people kept the bill set up before the payment info screen, but taking a leaf from most products I’ve come across — I placed the payment screen first, so the user knows the next thing is to just jump right into the service. It’s important that my tone is professional at this stage, as I’m requesting vital information. This is also the stage a lot of people drop off, I have to make things as clear and direct as possible.
Task completion screen
Here I congratulate my users and give them directions for the next steps.
I made sure my voice and tone were simple and direct at all times. Considering this is a payment product, there’s no time to play around with users’ feelings. They need to make sure they are careful and they make no mistakes as they proceed.
Wow! The end? It’s so hard to believe haha.
So, what do you think? I’m happy and quite open to suggestions and feedback. Btw, on LinkedIn, I share my challenge in a fun and visual way. I also share trivia and jokes at the end of each challenge, if you want to check that out, connect with me — I’m sort of cool, I promise ;)
Till next time!
