It is true what they say about things getting easier and better if you keep doing them. I wonder what other things people are right about.
Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.
Challenge: Ask them where they live and who they are without sounding like you’re unnecessarily mining their data.
Headline: 25 characters
Body: 45 characters
Button: 15 characters*
On a fateful day, I was reading about Responsible Design when I came across an amusing word. I found it funny because it was derived from someone’s name. Yes, you know this person too. Let me write this word and its meaning below.
The act of creating deliberately confusing jargon and user-interfaces which trick your users into sharing more info about themselves than they really want to.
-Urban Dictionary
As a responsible designer, you are to avoid Privacy Zuckering which is a dark pattern that tricks users into disclosing more personal information than they intended to.
Why did I mention all these?
Today’s challenge includes asking a user where they live and who they are without sounding like you’re unnecessarily mining their data, because, as you can see, some designers are guilty of that.
This user is in the process of getting a car, but to access the information they need, they have to input their location and name. This could be to add some personality to the interaction, narrow the search to the cars in their vicinity, and find them the best deals possible.
How do I get this information while making the user feel safe?
Let them know why you need this information, who is going to have access to their name and location, and what it is going to be used for in a clear, concise, and understandable manner.
Head: Your dream car is close!
Body: Let’s search for available cars near you.
Button(s): Search
