Design
Design is valued and also undervalued
Some random thoughts regarding design and how it is perceived nowadays
Design is a broad and diverse field that encompasses a wide range of disciplines, including graphic design, product design, industrial design, and web design. It is a field that is highly valued by some, yet undervalued and underappreciated by others.
On one hand, design is highly valued in certain industries and by certain individuals. For example, in the world of technology and startups, design is often seen as a critical component of success. Companies like Apple, Google, and Airbnb have made design a central part of their brand and have reaped the rewards of doing so. These companies understand that great design can differentiate their products from those of their competitors and can make their products more user-friendly, more aesthetically pleasing, and more memorable.
Design is also highly regarded in the fields of marketing and advertising. Marketers and advertisers are aware of the power of outstanding design to draw in customers and effectively and persuasively convey even the most complicated concepts or messages. In this setting, design is regarded as a vital element for establishing a brand and boosting sales.
Design is also undervalued and underappreciated in many contexts.
One reason for this is that design is often seen as a luxury rather than a necessity. When companies or individuals are faced with budget constraints, design is often one of the first things to be cut. This can be a short-sighted decision, as good design can actually save money in the long run by reducing the need for costly redesigns or by increasing the effectiveness of marketing or advertising efforts.
Main reason for the undervaluation of design is that it can be difficult to quantify its value. Unlike more tangible business metrics like revenue, profits, or sales, the impact of design is often difficult to measure. This can make it hard for designers to make a compelling case for their work, especially to executives or others who are focused on more traditional metrics of success.
The field of design is highly competitive, which can lead to undervaluation of designers themselves. Many designers work as freelancers or contractors, and are often forced to compete on price in order to win business. This can lead to a situation where designers are seen as interchangeable and their work is seen as a commodity, rather than a valuable skill.
Despite these challenges, there are many reasons to value and appreciate design as a field. Good design can make the world a more beautiful and functional place, and can have a positive impact on the lives of individuals and communities. By recognizing the importance of design and investing in it appropriately, we can help to ensure that the field continues to thrive and grow in the years to come.
