Design Wisdom: Timeless Quotes from Industry Icons part 1

Timeless design quotes — Ameer omidvar

My name is Ameer and i’m the designer of Sigma. Throughout my journey as a designer, I’ve often turned to the wisdom of iconic figures in the design world for inspiration and guidance. Their words have not only shaped my approach to design but have also instilled in me a deeper appreciation for the craft and its impact on the world around us.

In this article, I want to share some of my favorite design quotes from these influential icons. These insights have profoundly influenced my work and continue to inspire me every day.

1. Design is the application of intent — the opposite of happenstance, and an antidote to accident.

• Robert L. Peters

2. Design is not just what it looks like and feels like. Design is how it works.

• Steve jobs

3. Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

• Antoine De Saint-Exupery

4. Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.

• David Ogilvy

5. Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

• Dieter Rams

6. Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.

• Don Norman

8. An essential aspect of creativity is not being afraid to fail.

• Dr. Edwin Land

9. Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.

• Edward Tufte

10. If I had asked people what they wanted, they would have said faster horses.

• Henry Ford

11. Good design is like a refrigerator — when it works, no one notices, but when it doesn’t, it sure stinks.

• Irene Au

12. Don’t worry about people stealing your ideas, worry about the day they stop.

• Jeffrey Zeldman

13. Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.

• John Chris Jones

14. Simplicity, carried to an extreme, becomes elegance.

• John Franklin

15. Design is a solution to a problem; art is a question to a problem.

• John Maeda

Collected and designed by Sigma.