Designing with the Unknown
Why UX Needs to Rethink for the Era of Intelligence
A little while back, I shared that I would be starting a new space to explore AI, and product design — a newsletter called Design x Machine.
If that topic resonated with you, this is me following through 🙂
Today, I’m excited to finally share what it is and why I believe it matters for designers navigating the era of intelligent systems.
🧠 Why I Started Design x Machine
Over the last few years, products have become more intelligent — predicting our next step, responding to behaviour, surfacing content dynamically and learning from us without asking.
But while AI has moved forward, many design workflows, tools, and mindsets remain static.
That tension sparked this project.
I wanted a space to explore:
- What does UX look like when outcomes aren’t predictable?
- How do we design for AI, not just “with” it?
- What happens when interfaces start making decisions?
💡 What to Expect
Design x Machine is a space for designers thinking beyond wireframes and usability checklists — into systems that learn, evolve, and surprise.
Each issue dives into:
- Notes from my own AI UX experiments
- Real-world product patterns I’m dissecting
- Reflections on control, ethics and complexity
- Frameworks and mental models to design smarter
It’s not theory. Not hype.
Just thoughtful exploration from one designer navigating change.
🎁 Coming Soon
I’m also working on practical tools for designers building AI-native experiences including:
- Interface flows for generative content
- Handling ambiguity and AI output errors
- Onboarding flows that evolve with the user
👉 Subscribe to the waitlist to get these tools when they’re ready and receive a free UX prompt guide for designing with AI when you sign up.
Let’s explore what it means to design not just for users but with systems that learn from them, too. :)
