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Experience first, product Second: 9 insights from Apple’s Vision Pro and the future of computing

On a wicked problem, escaping flatland, a new morphism, architecture, and lasting concepts

Adolfo Ramírez Corona
Bootcamp

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A young woman sitting on a stair using Vision Pro
Vision Pro by Apple

1. It’s not about the product anymore (maybe it never was).

The design of the experience comes first. Then we look for the technology to accomplish it.

Because everybody was looking for uses of VR or AR when the important thing was to design a new kind of experience, spatial and visual experience. In order to do that you find out that you need both, VR and AR. And other technologies also, like dynamic sound, between others.

I remember Steve Jobs asking Steve Wosniak to shorten the starting time of one of the first desktop Apple computers no matter the limitations of the technology. Or Walt Disney spending the budget to make a movie or build the first Disneyland. Experience is first.

We see the product, Vision Pro. But that’s one of the outcomes of the design of an experience: the so-called space computing.

2. A new morphism: the iosmorphism

There is always some morphism. We left the skeuomorphism behind, but now we carry…

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