Find The Right Mutual Fund with Just One Click…

Anuj Raman
Bootcamp
Published in
3 min readJun 21, 2023

The Problem

Selecting the right mutual funds is a nerve-wrecking decision for new investors because nobody wants to make the wrong decision and lose their capital.

Investors are overwhelmed by so many mutual fund offerings and products in the market — this leaves them in a constant analysis paralysis mode.

Specially people that are not professional investors and just want to get started by earning more than their savings bank interest or possibly beating the rate of return given by FD’s or maybe save for their future goal.

The problem with existing mutual fund user interfaces

And how they’ve tried to help investors select the right funds…

  • Investor personality quizzes: help the investor determine their style of investing but not necessarily help them find the right fund faster
  • User interface is catered for professional investors and assumes majority uses will find the right fund based on their own research
  • Important criteria like investment tenure and tax friendliness are only shown once you select a particular mutual fund or read more about it in detail
  • Offering multiple funds and categorizing based on equity, debt, hybrid and then even further based on sector, capitalization, diversification creating paradox of choice
  • Analyst picks or report cards on fund performances: Again only valuable to someone who already has a good understading of how things work
So many mutual fund categories to choose from

The Solution

Introducing a new way of categorizing mutual funds.

Mutual Fund Selection Matrix™️ makes it easier for people new to mutual fund investing to quickly overview funds based on their preferred criteria with one-click

Try the Live Prototype

Mutual Fund Selector Matrix Demo

How it works

Mutual fund matrix considers the most important criteria that are required when it comes to making investment decision.

It considers factors like your investment horizon/tenure, risk profile, return expectations and tax friendliness which makes it easier for you to just think about all these factors and pick the category of fund that falls within your criteria.

The interface highlights and fetches the results based on what you select.

But like any interface, this matrix isn’t free from edge cases.

Edge cases

  • Doesn’t cater towards the professional investor who likes funds categorized by very specific factors.
  • It’s a generalized matrix (as of now), it also include ELSS or multiple other types of mutual fund products.
  • A solution like this puts investor in a “box” no pun intended and doesn’t provide a lot of flexibility if they have a clear investment strategy in mind.

Another exploration which uses the same criteria

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