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From idea to market: a product designer’s guide to entrepreneurship

Ariana Shives
Bootcamp
Published in
6 min readMay 17, 2023

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Combine your passion for product with your drive to build!

Bringing an innovative product idea to market is an exciting journey filled with both challenges and opportunities. For product designers, this process involves not only the creative aspect of designing a remarkable product, but also the entrepreneurial skills required to navigate the complexities of the market. In this guide, I will explore the key steps and considerations for product designers embarking on the path of entrepreneurship.

Photo by Christina @ wocintechchat.com on Unsplash

Define Your Vision

Every successful venture starts with a clear vision. As a product designer, it’s essential to define your product’s purpose, target audience, and unique selling proposition. Understand the problem your product solves and how it differentiates itself from existing solutions. A well-defined vision will guide your decision-making process throughout the entrepreneurial journey.

Validate Your Idea

Talk. To. Your. Customers.

The number one most important, and also often most overlooked, step in building something is getting to know your customers. Understand their needs and wants so you can not only validate your existing idea but make crucial pivots and changes to it in order…

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Bootcamp
Bootcamp

Published in Bootcamp

From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

Ariana Shives
Ariana Shives

Written by Ariana Shives

Social entrepreneur and product designer stoked on design thinking, UX, and entrepreneurship⚡️

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