FunkFiesta: The future of music festivals — UX case study
Step into the world of FunkFiesta: A Case study on designing an interactive experience where EDM Rave and Immersive AI Art collide!
📌Problem Statement:
Design a landing page for a music festival featuring EDM music with immersive AI art.
The problem statement for this case study has been sourced from a tweet by @_nightsweekends, which can be found at → Link
⌛TL;DR:
If you’re pressed for time, check out → Link
Context- FunkFiesta, a concoction of beats, bytes, and brushstrokes, is a whimsical EDM extravaganza dreamt up solely for this case study.
🔖Objective:
The objective of this case study is to provide a comprehensive exploration of the design process involved in creating a landing page for FunkFiesta, an EDM rave party concept.
🎯Target Audience:
- Age Range: Primarily aged 18–35, with a strong representation of the millennial and Gen Z demographics.
- Gender Distribution: Our audience is diverse, with a fairly equal distribution between male, female, and non-binary individuals.
- Geographic Location: While predominantly urban-based, our audience is spread across various regions.
🪢Design Process:
For this case study, My approach to design is user-centered and iterative, emphasizing continuous improvement:
🔍Research:
In crafting the user-centric design for FunkFiesta’s landing page, we embarked on a two-pronged research approach, combining a targeted survey and secondary research to gather invaluable insights.
Survey:
To tap into the minds of our potential attendees, we conducted a survey that yielded insightful responses. Despite the modest number, the feedback was rich and informative. Below are some pictures of the survey conducted and the results:
Summary of Research Survey:
Demographic Insights:
- The majority of respondents are aged between 18–35, aligning with our target audience.
- Equal gender representation, with a slight skew towards females.
Pain Points:
- Concerns about long wait times during ticket purchasing.
- Concerns about lack of information/overwhelming information about the event.
Event Preferences:
- High interest in music festivals and rave culture.
- Strong preference for events with Augmented Reality experiences.
4. Key Motivators:
- Social experience and the chance to meet like-minded individuals.
- Unique, one-of-a-kind event experiences and high-quality performances.
Competitive Analysis:
To understand the competitive landscape and pinpoint best practices, I analyzed Tomorrowland (https://www.tomorrowland.com/), Ultra Music Festival (https://www.ultramusicfestival.com/), and Electric Daisy Carnival (https://www.electricdaisycarnival.com/), and derived several important lessons for the landing page design:
Balance Visual Appeal and Performance:
- Learning: While stunning visuals and high-quality media enhance the user experience, they can also slow down loading times.
- Action: Optimize images and media to maintain visual appeal without compromising performance.
Streamline Content Delivery:
- Learning: Overwhelming content volume can distract and confuse users.
- Action: Prioritize and organize content to be clear, concise, and easily digestible.
Improve User Navigation:
- Learning: Intuitive navigation enhances the user journey and engagement.
- Action: Implement clear and intuitive navigation to guide users seamlessly through the site.
Ensure Robust Ticketing Process:
- Learning: Smooth and reliable ticketing processes are crucial for user satisfaction.
- Action: Create a straightforward and resilient ticketing system to handle high demand without crashes.
📚Concept Development:
Before diving into the design process, I conducted an extensive brainstorming session to explore various ideas and concepts for FunkFiesta. This session was crucial in laying the foundation for the creative direction and ensuring that all potential angles were considered. Below is an image of the raw brainstorming notes, capturing the initial sparks of creativity.
Below are raw wireframes that capture the spontaneous bursts of creativity during our brainstorming sessions. It’s all about getting the ideas down on paper and starting to shape the user journey.
To capture the vibrant and energetic essence of FunkFiesta, I created a mood board that reflects the festival’s spirit. This visual collection served as inspiration for the overall aesthetic and design direction.
🔗Information Architecture:
📝Wireframes:
These wireframes offer a clearer, more structured view of the layout and functionality, ensuring every element is in its place. They’re a polished step up from our initial sketches, laying down the blueprint.
🎨Style Guide:
In developing the style guide, I chose a dark mode interface to cater to the preferences of our target audience and resonate with the ambiance of the music festival. I integrated vibrant hues that reflect the dynamic energy and eclectic atmosphere of the event, ensuring the design captures the essence of the festival’s unique vibe.
📍Final Design:
Welcome to the grand finale of our FunkFiesta journey — Get ready to dive into the final design.
Check out the iterations page to see how I fine-tuned the design to amplify the party vibes to 11.
Step into our main stage — the final design!
Our color palette draws inspiration from neon lights and cosmic themes, creating a vibrant mix of electric blues, pulsating purples, and radiant pinks. These colors capture the rave’s essence and enhance the AI art displays, making the experience visually stunning.
Breaking Down the Beat: Inside the Design
The seamless navigation and engaging content make users feel like they’re already part of the FunkFiesta experience.
📒Learnings and Key Takeaways:
1. User-Centered Design
- Key Takeaway: Understanding and prioritizing the needs and preferences of the target audience is crucial.
- Learning: Conducting user research and creating user personas helped tailor the design to meet user expectations, resulting in a more engaging and relevant landing page.
2. Iterative Design Process
- Key Takeaway: Iteration is key to refining and improving the design.
- Learning: Regular feedback allowed for continuous improvements and fine-tuning of the design.
3. Learning from Competitors
- Key Takeaway: Analyzing competitors provides valuable insights and inspiration.
- Learning: Conducting competitive analysis helped identify strengths and weaknesses in existing designs, allowing for the incorporation of best practices and innovative ideas.
🎉Fin.
Thank you for journeying through the creation of FunkFiesta with me! 🚀I’m always on the lookout for exciting projects and collaborations. If you have feedback or just want to connect with a fellow designer, I’d love to hear from you!
Let’s create something amazing together. ✨
Connect with me: Portfolio | LinkedIn | Email
For a little extra enthusiasm, try long-pressing the clap button on Medium to give up to 50 claps!
