Growth Marketer vs Performance Marketer
What is the difference?
Published in
5 min readAug 19, 2024
A client recently asked me this:
‘Should I hire a growth marketer or a performance marketer?’
They might sound similar, but they’re completely different roles, and hiring the right person is essential to the role’s success.
It feels like everyone wants to hire a growth marketer when that might not be what the company actually needs.
How do the two differ?
I break it down as following:
You’ll see there definitely is some overlap, mainly in terms of:
- Data-driven. Both are usually analytical, using data and insights to understand what is and isn’t working.
- Test first approach. A love of experimentation and trying new things.
- Leverage digital marketing channels. Experience in using growth marketing channels to drive growth (though this knowledge will be deeper for a performance marketer.
- Customer-centric approach. A focus on the end customer and understanding what will resonate with them.