Product-Led Growth is by no means ‘new’ anymore, and has managed to gain traction for its laser focus on product at the heart of the user experience. While traditional product marketing has played a pivotal role in supporting sales by providing the necessary ammunition for a compelling pitch, PLG takes this a step further. It refines the focus, placing the product itself as the primary catalyst for sales.
As a product marketer within a PLG function, your mission is to support sales through a different vein: by enhancing the way users engage with the product and facilitating an environment where they can discover its value organically, creating a natural path for growth that sales efforts alone could never achieve.
What is PLG?
Feels worth talking about, as many people confuse the terms “product led” and “product-led growth.”
A product-led organisation refers to a company whose culture, structure, and operations are all centered around its product (and the product organisation). The product team is the primary driver of value and strategic decisions. This means that rather than relying primarily on sales or marketing efforts to grow, the product itself becomes the main vehicle for acquiring, activating, and retaining customers. In such organisations, product development is closely…
