How famous brands mix design and branding to wow millions

Nurkhon Akhmedov
Bootcamp
Published in
5 min readSep 28, 2024

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Have you ever used a product and thought, “This feels just right!”? As a product designer, I often see how some brands make everything easy and fun. It’s not magic — they blend great design with strong branding.

Let me share the great examples where brands did an amazing job. They made products that people not only use but also love. I’ll tell you what I think about them, too.

1. PayPal’s new look by Pentagram

[Image: PayPal]

When PayPal decided to update its appearance, they asked a design company called Pentagram for help. PayPal wanted to show that they are safe and easy to use.

Why it works:

  • The new design is simple and clean, making users feel they can trust PayPal with their money.
  • Since people all over the world use PayPal, the straightforward look appeals to everyone.

My thoughts: I think PayPal did a great job here. As someone who cares about user experience, I appreciate how the design makes people feel secure and confident.

2. Figma’s special font: Figma Sans

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