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How Miro designs its home page for persuasion, emotion, and trust
Miro is an online visual collaborative whiteboarding platform that enables distributed teams to work effectively together, from brainstorming with digital sticky notes to planning and managing agile workflows.
With Miro, you can take advantage of a full set of collaboration capabilities, including video, chat, presentation, and sharing, to make cross-functional teamwork effortless and collaboration easier.
It’s becoming popular nowadays within the startups and UX design community, especially during the pandemic while people in various countries required work remotely.
Today I’d like to share a quick analysis of the UX design of the Miro website’s home page and sign-up pages based on the below UX design psychology principle.
When psychology meets UX design — the PET design toolkit
I want to analyze it with the PET Design™ toolkit by Human Factors International about designing for Persuasion, Emotion and Trust.
When I landed on Miro’s home page, I could see it’s designed as clean, friendly and welcome at the first flow, with clean main navigation on the top.
