How to apply branding to AR/VR experiences?

Businesses around the world are embracing the potential application of Augmented Reality and Virtual Reality in building their products. This emerging technology is being used across leading industries such as —

Therefore, it is crucial for businesses to understand the importance of building customized solutions that cater to the needs of their audience as well as leave a powerful everlasting impact on their users. This can be achieved through “branding”, a technique that is commonly used while designing applications, websites and other products to increase business visibility and potential reach.

In this article, I will be showing you how you to apply branding to AR/VR experiences based on my 2+ years of research and careful observation of AR experiences across various industries.

Brand Style Guide

Branding begins with creating a brand style guide document. A brand style guide is a set of design standards that a company sets, follows and enforces for it’s fleet of products to ensure that they look and feel consistent. Brand Style Guides are also termed as brand guideline document, style guide or brand manual.

Brand style guide = Colors + Typography + Logo + 3D models