How to build a sales funnel for a pre-seed b2b startup and start closing deals

Efim Kolodkin
Bootcamp
Published in
2 min readDec 28, 2022

Building a sales funnel for a pre-seed B2B startup can be a challenging task, but it is also an important one because it can help you start closing deals within a short period of time. And often you can’t raise money intil you have built a strong sales funnel. Here are some steps you can follow to build a sales funnel for your pre-seed B2B startup:

  1. Define your target audience: The first step in building a sales funnel is to identify who your target audience is. You need to have a clear understanding of the characteristics and needs of your potential customers. This will help you tailor your marketing and sales efforts to their specific needs.
  2. Create compelling content: Once you know who your target audience is, you need to create compelling content that speaks to their needs and interests. This content could be in the form of blog posts, ebooks, webinars, or any other format that resonates with your audience.
  3. Develop a lead generation strategy: A lead generation strategy is a way to attract potential customers to your website or sales funnel. You can use tactics like social media marketing, search engine optimization, and Linkedin cold outreach.
  4. Convert leads into deals or pilots: Once you have generated leads, the next step is to convert them into customers. You can do this by offering valuable content or free trials, proposing a pilot, or by providing a personalized experience that addresses their specific needs.
  5. Nurture leads: Even if a lead doesn’t convert into a customer right away, it’s important to continue nurturing them. You can do this by providing valuable content and resources, or by following up with them to see if they have any questions or concerns.

By following these steps, you can build a sales funnel that will help you start closing deals within a few months. It’s important to be patient and consistent, and to continuously optimize and refine your sales funnel as you learn more about your target audience and what works best for your business.

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Efim Kolodkin
Bootcamp

Entrepreneur, Advisor. 4x founder, 2x exits. 500 Startups alumnus. I help startups to raise capital.