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How to conduct user interviews like a professional?
If you are familiar with the Design Thinking Process, the phase of the user interview must resonate into you.
A user interview is not just an informal talk with your users, you need to apply methodology.
User interviews are the most precious way to confront your product to the market.
This phase is very important because your purpose is to know what a user is trying to do and what problem he/she has to face.
Why user research will help you to build a Rocket Company and become the next Unicorn ?
1.Product Benefits
UX research provides data about the end user of the product. The research will allow you to understand the way the user manipulates your product, and it will define the pain points and the potential opportunities (or what I call the “marvelous features” or “killer features”).
2. Business Benefits
UX Research brings a lot of value to businesses. Some insights can help you to redefine your business model and be more efficient in the way the user interact with your product. Moreover, iterate with the design reduce the cost of the development team.
