How to Do UX Research on a $0 Budget: My Go-To Tricks

“UX Research is Expensive” — Said No Smart Designer Ever

Putting first UX research leads to a proven boost in customer satisfaction for 80% of companies (Forrester, 2023); at this point, limitations on funding usually prevent startups and freelancers from doing so.

I’ve been there and cracked the code.

😏 Click this image… I know you want to!

You Don’t Need Cash to Crack UX

Do you think UX research is expensive? Think again. I’ve successfully worked with high-performing products using these strategies without paying any money.

When I was a scrappy junior designer, I ignored UX research on a mobile app project because I thought we “didn’t have time or money for it.”

What was the result? A smooth interface that no one understood. Ouch.

A few months later, I tried a few zero-cost strategies before a redesign, and the results were night and day. That…