How to improve your website’s navigational menu

I analysed what 58 companies put in their navigational menu. Here’s what you should copy or avoid.

Even been to a restaurant with an endless menu?

It doesn’t make choosing easier, does it? And what’s more: you start to doubt the restaurant. Who can sell so many dishes and still guarantee freshness and quality?

The same is true for your website’s menu.

More choices in your navigational menu don’t reflect well on your business.

There should not be more than six items in your navigational menu. Fortunately, most companies seem to adhere to this.

I analysed 58 SaaS and Fintech websites and these were the results:

• Three of them had more than six menu options.
• The majority had four, five or six options.
• Six websites only had three options
• Two websites only had two options.

Most popular menu options

Here’s a list of all the menu options that feature at least twice in the 58 navigational menus I’ve analysed. I’m glad about number one :)

1. Pricing: 32