How to make your UI design not just aesthetic, but can make business durable
Creating a business is not just take a look at how much money or profit that we could make or how we gain popularity. But, in the eye of human as social creature, the great business is a problem solver for a lot of people. Solving people problems is a great chance to create business, specially if we create something new.
Why something new?
New billionare can’t be founder of social media anymore, they are just follower. But the exactly new billionare is people who solving problems with create something new, create a brand new, create something fresh from the brain wave’s ocean, create something nobody else has done.
The reason why creating something new is a big jump, because no one can’t predict the future but the exactly two thing are
Future going to be different
That rooted to this present
If we speaking of what happening now, all about digitalism on every inch of business. Things become visualize it as pixels, pixels that make first impression to the new customers. So, now we could take pinch how interface so really impactful for businesses.
What is user interface?
User interface is first gate that users could interact with product. User interface have a big role to influence people to like or dislike our product. How powerful UI design we could analyst it from:
- How Engaging and attracting users
- Ease of use
- User retention
- User centric
- Business growth
Well- designed UI focus on a lot of aspects such as accessibility, responsiveness, efficiency, and aesthetic. So, now the question is how we could get that criteria when designing UI?
Peter Thiel in his book “Zero to One” give us some tricks to guide us how to make UI design not just aesthetic from the first look but could make our business durable.
Planning
Most importantly before we start designing interface is we should planning it first. How? Through user research, understanding what we going to achieve, understanding how market work, understanding what people need, and so on. There’s some quote that say
A bad plan is better than no plan
Which is when we planning it we try to knowing deeper what we want to accomplish. We can change the world through careful planning, not by listening to focus group feedback or copying other’s success.
Focus on impactful users
Build better relationship with audience with serve good impression to them is the great thing to do. But, again our focus can’t be branch, like Pareto principle (80–20 rule), asserts that 80% of outcome result from 20% of all causes for any given event. We should focus on the things that can make most of the result that we get. It is wise way to save energies way good, and side it to others thing that more important.
Creating strong identity
Be unique and make it last, because just being unique make people still can scramble to get your place. But, being the unique, last and have last great development it’s much better. Being unique but still should always take consideration of research result from user experience.
Proprietary technology
Create design that make other people isn’t easy to replicate. Let’s say it should at least be 10 x better than other substitute. This one is pretty challenging because at the end it’s not just designer that work on it but other division, so make sure we producing the best quality use advance technology.
If a company can implement a user-centric strategy, it will undoubtedly improve customer satisfaction and retention. Therefore, higher business statistics are generated and more revenue is generated.
Happy reading all, don’t hesitate to give me feedback, thank you!
