How are Zomato and Blinkit revolutionizing quick commerce in India? A Product case study!!

Blinkit has been one of the hardest and most revolutionary startup ideas to crack. But today we will not discuss how it started, and what’s the vision but primarily focus on the future of the Zomato-Blinkit duo. We’ll try to understand the Product fundamentals side of the business like year-on-year revenue growth, YOY growth in Average Order Value (AOV), Profitability, Competitor comparison, Marketing side, and some other important metrics.

What makes Deepinder and Albinder super amazing founders?

Let’s start!

So let’s get started, if you look at the chart below you’ll find that the valuation of Zomato and Blinkit in 2022 was $5B & $569M respectively i.e. Blinkit was close to 10 times smaller than Zomato in Valuation. And if you look at profitability, both suffered a huge loss, Zomtao burned close to ₹ 1222 crore (it was ₹ 2000+ crore in 2020) and Blinkit was burning ₹ -150 on every purchase made. Interestingly if you were not a Blinkit customer you were benefiting them more than by being a customer.