Physical buttons going extinct, growth mindset, the design metric evolution

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UX Collective Editors

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3 min readNov 4, 2024

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“Showing an image of four competing smartphones of the day, Jobs said, ‘What’s wrong with their user interfaces? Well, the problem with them is really sort of in the bottom 40 [percent] there. …They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic and are the same for every application.’”

Are physical buttons going extinct? →
By Daley Wilhelm

Editor picks

A good design is a good essay →
Developing a persuasive argument is how UX creates value.
By Pavel Samsonov
How much do you really need to mention AI? →
Onboarding an AI product: a case study of Otter.ai.
By Rosie Hoggmascall
Phrases that messed up my expectations of Content Design →
“Seat at the table,” “Writing is designing,” and other gems.
By Nicole Alexandra Michaelis

The UX Collective is an independent design publication that elevates unheard design voices and helps designers think more critically about their work.

GT Claire: celebrating dynamic expressivity →

Make me think

Pointers for effective website IA governance →
“Often, we think of IA in the context of a major project such as a website design or redesign. That is, a big one-off lift towards sound information structures. It’s like a constitutional convention: a rare event that requires great focus and alignment. But what happens after launch?”
The cultural power of the anti-woke tech bro →
“Sometime between 2010 and now, however, the libertarian of the American imagination changed. Our new avatar for laissez-faire economics and “leave me alone-ism” is more likely an aspiring entrepreneur who rails against wokeness in forums and group chats.”
Note to new design managers →
“Org priorities are never flat and equally distributed across the entire projects spectrum — understand the truly important items and focus your time & energy on them disproportionately.”