Redesigning the OLX website

OLX India — bech de?

Published in

Bootcamp

5 min readSep 6, 2020

As a part of a UI/UX module, we were given the opportunity to redesign the user experience and user interface of an existing platform. We, along with the guidance of our mentors, Abhrojit Sir and Rajeev Sir, proposed changes to improve the user experience and user interface of the website.

About the Brand

OnLine eXchange also known as OLX Group is a global online marketplace headquartered in Amsterdam, and owned by Prosus, the international assets division of Naspers, founded in 2006 and operating in 45 countries.

What does OLX do? OLX is a “horizontal classified” company that allows folks to post free online ads to sell services and goods of all kinds — from electronics and furniture to bikes and cars. OLX is primarily focused on the C2C (Consumer to Consumer) space where individuals sell pre-owned household items and vehicles. OLX India also serves as an online marketplace for jobs and real estate.

As per MCA records : OLX India Private Limited
CEO: Sushil Kumar
Headquarters: Gurgaon
Investors: Naspers
Competitors: Quikr

Company’s current status:

Over the last two years, Olx has witnessed 40 percent organic traffic growth. Their page views in India are currently at 7 billion a month. Categories like automobile and smartphones have immensely contributed to the overall growth. Their tier 2 and tier 3 users are increasing, mirroring the trend observed in India for internet penetration. As per industry reports, there are 200 million internet users in non-tier 1 cities.

Mission

The mission is to improve lives by providing local communities a vibrant online market where people can connect with each other.

Objectives

Awareness of the service.
Awareness of the brand.
Higher Market Share.
Beating the competitors and remaining at top.

Target Audience

Olx targets lower and a middle-class section of society who are price conscious.

Advertising

Olx uses different advertising techniques to gain popularity among people.
Online media like facebook, google, television ads etc
Marketing Campaigns

Stakeholders

Buyers - good quality products, affordable price, variety in products, trusted sellers, sufficient information about product.
Sellers- reach to customers, fair income.
Employees- Income, safe work environment.

SWOT ANALYSIS

Strength:

Easy availability of products that the customer need.
User can easily design advertisements with images.
OLX can be viewed in other languages.
It has its presence in more than 100 countries.
OLX has no limitations with regards to products.
It is one of the biggest free online classified platforms.

Weakness:

OLX has no assurance of quality.
Online fraud happens quite frequently.
It has several fake ads.
Delay in response by users.

Opportunities:

Increasing Products time to time.
Real state property is also available.
Jobs are also available.
OLX started increasing Offline Channel to Advertise.

Threats:

Competitors
Offline Stores

Comparison with competitors:

Quikr is an Indian online marketplace and classified advertising platform, Headquartered in Bangalore, India. It has listings in over 1000 cities in India in categories such as mobile phones, Household goods, cars, real estate, jobs, services and education. OLX claims to have more than 80% of the market share in the C2C classifieds space in India and is engaged in an attritional battle with its direct competitor, Quikr. OLX’s sweet spots are the pre-owned cars and pre-owned bikes categories where it claims to have a 70% share of the market. Quikr, the Tiger Global-funded Indian Unicorn, has been spending millions of dollars every month attempting to capture the market and stave off OLX.

Some features of quikr:

It has assured products
Verified seller tag
Door step pickup and delivery

Analysing the needs of the brand vs the customers:

Buyer:

Wide range of good quality products with a guarantee.
Product availability.
Affordable price range
Good customer care
Authenticated sellers
A friendly app/website

Seller:

Guidelines and training’s on uploading products
Revenue
Recognition
Timely settlement

Brand:

Revenue
Recognition
Customer loyalty
Trusted sellers and buyers
Good feedback and reviews

Redesigning purpose of the website:

There are Fresh Recommendations on the home page due to which it does not look like home page.
There is already an option to sell a product on the top but while viewing other products the blue box also suggests to sell an item which disturbs your flow of viewing the product.

3. Overall website can be more attractive.

4. Navigation menu list can be changed(like there can be vehicles option and sub options in it instead of having cars, motorcycles, scooters and vehicles option) so some other category can be used in place of them.

5. Post your ad page can be more interesting.

Analysing the existing Interface:

NAVIGATION FLOW

Style guide

A style guide mainly consists of colors, Typography, buttons, hover etc. It basically tells us about the minor details that are equally important in the making of the website.