Redesigning the Shu-Mi Berovo website — a UX case study
Shu-Mi Berovo is a small company that’s taking care of us and our home planet Earth. They are ambitious organic honey makers who value the dedication and passion of every beekeeper. Their products benefit us because we eat organic and healthy, bees pollinate the environment and everyone is happy. Also to tell the journey and story behind their history of honey making and beekeeping.
The goal of our work indirectly helped millions of people to stay healthy, eat organic, and teach them the benefits of organic honey for them and the environment. To give them a variety of ideas on how they can include honey in their everyday life. This particular design also helps to connect beekeepers and share their experiences and knowledge with other beekeepers and grow that community bigger and bigger. The need from stakeholders was to increase the speed of the website and to tell their story and tell the world WHY ORGANIC HONEY.
The power of beekeeping family
Our team designed the site to grow that community who share the same amount of love for beekeeping and everyone who wants to implement healthy nutrition such as honey.
The team status and the key to time management
There were no individual roles, we as a team have one and only role and responsibility to try and reveal our true potential and do the work.
Also, there was a time limit of 72 hours. Honestly, it was a small amount of time but with good task organization and time management, we do the work on time. It was not easy but as individuals, we work more efficiently when we are under pressure with deadlines.
I think the best way for one individual to reach the maximum potential is a good combination of soft skills.
I as an individual tried to combine two of my strong-sided soft skills listening and empathy. With that ability, I help my team to form more efficient stakeholder interview questions and also good brief analysis.
The taken paths and our journey
The process starts with deep research trying to understand the business, history, and the meaning behind that. After constantly for many hours of reading the brief, we make a summary, and for things that we don’t fully understand we make questions for the stakeholder interviews. After his feedback with all information from the interview, we make another summary and observe all details and possible situations.
The next step was user personas for primary and secondary users after personas the following step is user journey, user flow, competitive analysis, SWOT analysis, and many more. From all those methods we gathered a lot of information and clearly saw the problem.
And the last step was wireframes and UI. After that, when we had the final design, we prototyped it.
Last but not least is the presentation. One of the most important parts of one project but also the hardest. There is no point in good problem-solving without a good story behind that. My team chose to put more effort into the story than the presentation itself. And for that particular reason, we make the decision to go with storytelling.
As a young UX designer with not a lot of experience, honestly, this particular project was a lot challenging for me. Also because I wasn’t well enough educated about beekeeping, honey-making, and the history behind all that. In that short amount of time, it was a challenge for all of us to understand all about beekeeping, but we did it.
The experience was overwhelming, after all that research I finally understood the actual health benefits of honey.
That 72 hours was one big experience and also a lesson for me. Some people told me it’s not a lot of time, but for that 72 hours we as a team experience all kinds of emotions, pressure, anxiety, anger, joy, happiness etc. And that is the good thing about this project, about that 72 hours.
