Rethinking Accessibility: A Human-Centered Case for Compassionate Design

Natalie LeRoy
Bootcamp
Published in
5 min read2 days ago

It isn’t just about compliance.

For years, I’ve watched companies wrestle with accessibility — wrestle like it’s a burden, a box to check, a legal hoop to jump through, or, in the worst cases, an “extra.” I’ve heard the arguments: “It’s expensive. It’s disruptive. We’ll lose our brand integrity if we compromise our aesthetic.” But time and time again, what I’ve found most frustrating — and illuminating — is how rarely stakeholders think of accessibility as something that could benefit them.

Because here’s the thing: accessibility is something we all need, just not always in ways we immediately recognize. This isn’t about data points or legal obligations. It’s about compassion, dignity, and creating an experience that supports people through their most vulnerable, human moments. And if we’re honest, who hasn’t experienced those?

Let’s step outside the charts and policies for a moment and look at what accessibility really means — not just for people with permanent disabilities, but for anyone who’s ever needed a little extra help.

Breaking Down Accessibility’s Real Purpose

Let’s address a few of the most common misconceptions I’ve encountered about accessibility:

  • It’s a technical or legal add-on.
  • It’s too expensive or time-consuming to prioritize.
  • It only benefits a small portion of people.

Accessibility often gets confined to this box of compliance, leaving its deeper value untapped. The truth is, accessibility isn’t about a narrow segment of users or a series of checkmarks on a compliance list. It’s about making life easier for all of us — because we all encounter situations where we need a little help.

Here’s how we can reframe it.

Accessibility in Everyday Life

The irony is, we all use accessibility features all the time; they’re just so baked into our everyday experiences that we forget they’re even there. Think about it:

  • Glasses, that “assistive technology” almost half the population relies on every day, helping us see a little better.
  • Subtitles, which let us enjoy movies on airplanes or in crowded coffee shops.
  • Noise-canceling headphones, a godsend for anyone trying to focus in a noisy workspace.

And that’s not all — accessibility features can make a real difference in the moments that push us to our limits. They help ease headaches, reduce stress, make things a little simpler when we’re overwhelmed or anxious. They provide a lifeline in those everyday scenarios that are all too familiar.

Vulnerability Connects Us

Now, here’s the trick: you can’t convince people to care about accessibility with stats or compliance facts. It just doesn’t work. But you can show them what it looks like to navigate the world with obstacles in your way. You can show them how real customers, struggling with a real product in a real-life context, experience friction.

Because while some disabilities may be permanent, they can also be temporary or situational, and it’s these overlaps that help bridge the gap for people who don’t consider themselves disabled. For instance:

  • A person with a broken arm needs the same kind of single-hand support as someone with a permanent limb difference.
  • A new parent carrying a baby has similar needs to someone who can’t use their hands freely.
  • A user battling motion sickness in a car would love a motion-friendly website interface.

A Case for Compassionate Accessibility: Stories That Resonate

Here’s where the magic happens: stories. I’ve found that real-life, relatable stories work when legal arguments don’t. They show how accessible design actually transforms experiences in practical, often surprising ways.

Imagine someone trying to use a banking app while navigating ADHD, or a user with colorblindness deciphering a confusing map. Here are some quick stories that have helped people see the purpose of accessibility for the first time:

  • ADHD: A user navigates a cluttered interface and struggles with endless notifications that make them lose focus. Watch the story
  • Colorblindness: They try to follow instructions where color is the only way to differentiate paths. Watch the story
  • Dyscalculia: A person struggling to calculate a tip or total amount due because numbers don’t feel intuitive. Watch the story

These stories demonstrate that accessibility isn’t just for “other people.” It’s for us, here and now, and it’s an integral part of any good design.

Case Study: Retail in an Accessible World

To illustrate how accessibility can transform experiences, let’s look at a fictional retail example:

The Problem

Imagine ShopEase, an online clothing store with high cart abandonment rates among users with disabilities. After an audit, they find that their interface is inaccessible to screen readers, colors blend together for colorblind users, and checkout steps overwhelm people with cognitive disabilities.

The Solution

ShopEase decides to go all in on accessibility:

  • Improving Compatibility: A simpler layout and structured navigation, enabling screen reader users to shop smoothly.
  • Enhanced Visual Clarity: Better color contrast, enlarged fonts, and adjustable text sizes.
  • Accessible Checkout Process: A clear, concise, and linear checkout experience that minimizes decision fatigue.

The Results

The effects are immediate. Customers report feeling more comfortable, and user satisfaction jumps. Sales increase as more people complete their purchases without hitting barriers. Accessibility improves not only the experience of users with disabilities but creates a smoother, friendlier experience for everyone.

Making Accessibility a Pillar, Not an Add-On

So how do we keep accessibility at the forefront of our design processes? Here are some strategies that I’ve seen work in organizations where accessibility truly sticks:

  1. Start Every Project with Accessibility in Mind: Accessibility isn’t a bolt-on; it’s an essential building block. Make it a first consideration rather than a final step.
  2. Track Accessibility Success: Measure user satisfaction, product usability, and business metrics among users with disabilities. The numbers will back you up.
  3. Train and Empower Your Team: Ensure every team member knows the why and how of accessibility, from product managers to designers to developers.
  4. Let Real Users Test Your Product: Nothing beats seeing a user actually interacting with your product in a way that reveals what it needs. User testing with people who have disabilities is key.

Conclusion: Accessibility Is for Everyone

In the end, accessibility is really about connection and compassion. It’s about designing with empathy and seeing yourself in the needs of others. When we build accessibility into our products, we’re acknowledging that people face moments of vulnerability, uncertainty, and frustration. We’re creating a world where design helps, rather than hinders, people’s lives.

Because when we support the most vulnerable among us, we’re actually building a better, easier experience for all of us. And that’s not just good design — it’s good humanity.

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Natalie LeRoy
Bootcamp
Writer for

I'm a full time creative specializing in behavioral science, neuroscience and AI products. Former sculptor and painter, heavy meditator, brave weirdo.