Story of a button, hello UX manager, the ultimate Figma design token setup

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UX Collective Editors

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3 min readSep 30, 2024

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“In the heart of the Button Factory, where dreams were woven into clicks, lived Sam.

Sam was an “OK” button. She’s been working at the Button Factory for a few years now, and has gotten pretty good at being a button.

She started as a Tertiary button, a “Maybe later” link. That’s where all buttons start at the Button Factory. With each cheerful click she inspired, Sam grew in skill and stature, until one day her dedication was rewarded. Her continuous compliance with the design system and her joy in making people click have ultimately gotten her promoted to becoming a Primary button.

Sam was OK.”

Story of a button →

Editor picks

Goodbye, UX designer. Hello, UX manager →
Should we rethink our job titles?
Good UX is not just about minimizing clicks →
Applying the Pareto principle to feature availability.
Don’t jump to conclusions →
Why designers need to get good at finding the right problem.

The UX Collective is an independent design publication that elevates unheard design voices and helps designers think more critically about their work.

Museum of Modern Art Playing Cards, Takenobu Igarashi (1993) →

Make me think

The already-here future of prototyping →
“I’m still hopeful that we can restore a collaborative process and get teams working better together and to get designers closer to real software. It’s critical for designers to capitalize on the opportunities and confront the constraints of the medium for which they’re designing, which is why cross-disciplinary collaboration and prototyping in code are still so important.”
Brand identities where words truly steal the show →
“In the realm of branding, where visuals often steal the spotlight, it’s easy to overlook the transformative power of a well-crafted sentence. But let’s face it, folks — words matter. While a slick logo might catch your eye, it’s the witty tagline or the cheeky product description that’ll have you reaching for your wallet.”
Once you get the message, hang up the phone →
“One of the most insightful things I learned as an evolutionary biologist is the way in which opposing forces co-evolve. How the cheetah and antelope have made each other faster over generations — the cheetah who kills the slowest antelope has increased the speed of the remaining gene pool. The slower cheetahs who can no longer catch these faster antelopes starve and are removed from the gene pool. This cycle continues until the limits of their biology are pushing against their most ultimate form.”