Sweet Season candy store — case study
Hello..
today we are going to tackle a candy store case study, hope you enjoy it.
Sweet Season Candy store case study:
Team members: Murtada BinGhanim Shahad Arrweli Mai Abdullah Saab Areej Almarri
Background
Sweet Season, Established in 2016, located in Saihat, Eastern Province
The store is a family business, we did a short interview with the owner and she mentioned that kids in that area actually calls them ‘the pink convince store’ very cute !
Business Goals and Brand Goals:
Providing products not available locally.
Having a website brings more advantages.
Website should provide product awareness.
Website will boost sales
Vision: As the website grows, the brand can reach its goal for being a gift shop as well.
Comparative and Competitive Analysis
We did a C&C analysis on 4 different websites 3 of them ( CandyPark, CandyBox, Tsalena) are local and one is global which is the Taste of the state.
LEMER’S Evaluation
CandyPark, Tsalena and CandyBox
Learnability: 4/5
Efficiency: 3/5
Memorability: 4/5
Errors: 4/5
Satisfaction: 3/5
A Taste of the States
Learnability: 5/5
Efficiency: 5/5
Memorability: 5/5
Errors: 5/5
Satisfaction: 4/5
User research
screener findings:
70% buy candy more than once a month
60% buy for their family
54% buy different sweets, a good percentage prefers chocolate(28%)
Preferences based on: 1. Quality 2. Customer reviews 3. Popularity 4. Taste Problem faced when purchasing: Can’t try samples
Only 30% order sweets online
77% spend more than 50 SAR on one purchase
Affinity Map
Synthesising Findings after 10 Interviews.
Problem statement
Our users are having a difficult time finding nostalgic and Imported candy that are reasonably priced without working too hard for it! Our solution should provide them with affordable and commonly difficult to find products, from the comfort of their homes so they can be happier!
Persona
Our solution
Due to the location of the Sweet Season store, it wasn’t getting high sales compared to online competitors.
Our Solution is to create a website with so many different products that could help the store reach more users and candy fanatics, while giving locals more product awareness.
User Flow
Information Architecture
Site Map
Wireframes and Sketches
ANNOTATED WIREFRAMES
Home page:
1- Search bar.
2- Promo banner.
3- Main navigation.
4- Language icon.
5- Sign in option.
6- Hero element.
7- Sales banner.
8- Categories.
9- Footer.
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Products page:
1- Product card.
2- Filter scroll.
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Product page:
1- Product pictures.
2- Product name.
3- Quantity.
4- Add to cart.
5- Ingredients and reviews.
6- Similar Products.
7- Footer.
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Cart page:
1- Product info in Cart.
2- Invoice.
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USABILITY TEST & ITERATION
Home Page
“Banners are not same size and confusing”
Products List page
“ Product ‘add to cart’ shortcut “
“ Product suggestion before reaching cart “
Cart
“should have VAT added to total”
Payment
“ Paypal is not popular in Saudi “
“ Add ‘Mada’ and ‘STC pay’ “
“ Add promo code “
Video prototype
What’s next?
- Help the business to grow
- Iterate based on the usability testing
what I learned?
through this case study I learned about site map and card sorting, which was very interesting to me, I enjoyed designing the mockup it was really fun.
A message to my teammates : I loved working with you guys, I learned a lot from you and I hope to see you all as a successful UX/UI designers in the near future.
