The AI Revolution in Design: Redefining the Way We Create

Artificial Intelligence is becoming a game changer in the design industry due to its capability of performing tasks that were previously exclusive to humans.

Photo by Aideal Hwa on Unsplash

Since Alan Turing theorized in 1936 the possibility of creating what he called an a-machine (automatic machine), the field of computation and, particularly, automation, has developed quickly, accordingly with the improvement of the hardware for computers, giving birth to what is known nowadays as Artificial Intelligence (AI). In simple terms, Artificial Intelligence refers to machines programmed to mimic humans based on previous learning from real data. Up to now, some of the tasks achieved by machine learning involve pattern recognition, decision-making, problem-solving, and even communication with humans.

Nowadays, the use of Artificial Intelligence is pervasive, from virtual smartphone assistants to robots that assist in medical surgeries or even self-driving cars. Its vast potential is constantly evolving, promoting significant changes in different sectors of society. Recently, this topic has become recurrent on social networks, with users performing demonstrations and showing the various ways the tool can be used. Among them are writing articles or academic works, writing poems, writing job applications, or even helping to program code.

Regarding the area of design, Artificial Intelligence is literally changing the game. With the advent of AI-powered design tools, designers can now automate repetitive tasks, generate personalized designs, and even analyze vast amounts of data to efficiently create customized and unique designs.

In this article, I intend to expose some of the fresh new innovations that AI has brought to the field of graphic design in recent years.

AI algorithms and the most popular top platforms

There are many AI algorithms and many ways in which platforms use them. Their usability varies depending on the specific use case or the specific application. Below is a list of the main algorithms regarding creation and design, and some of the platforms that use them as a resource to boost their tools:

Text-to-Image model — Creation of custom layouts and images :

Some algorithms such as Stable Diffusion, or variants used by Midjourney and Dall-e stand out in this field. This automation significantly reduces the time spent on simple tasks. In fact, it is possible to create simple layouts and custom images for a variety of purposes including marketing, advertising, graphic design, and website development.

Promocional Photo by Stable Diffusion

Some of the platforms that use this algorithm to create layouts and images are:

• Canva: Canva is a known graphic design platform that now uses AI to suggest layouts and design options, as well as color and typography combinations. Plus, it offers a library of customizable templates for creating graphics, cards, presentations, and more.
• Create Vista: Create Vista is a Canva-like tool that uses AI algorithms to help create custom images for social media, advertising, and marketing. It also offers photo editing features and the ability to create animations.
• Adobe Photoshop: Adobe Photoshop is the leading image editing software that now offers AI-powered features. This includes automatic photo enhancement and the ability to quickly fill selected areas with similar content.
• Renderforest: This is a platform that uses AI to create personalized videos, animations, and even presentations. It offers a variety of templates and editing tools to help customize videos depending on user needs.

Unconditional Image Generation model and Image Segmentation model — Image editing:

Some platforms that use these algorithms with the purpose of enhancing image quality and even improving their own internal tools are:

Photo by adobe sensei

Some of the platforms that use these algorithms are:

• Adobe Photoshop: Adobe Photoshop now uses AI algorithms to enhance lens blur, improve details, select specific objects from images, and more.
• Lightroom: Lightroom is another popular Adobe software that now uses AI algorithms to identify people, animals, and other objects in photos in order to tag them automatically. It can also correct perspective and reduce image noise.
• GIMP: Gimp is an open-source image editing program that recently endorsed AI to enhance color correction and other editing processes.
• AI Image Enlarger: This is an online tool that uses Super-Resolution technology to increase the size of images with no loss of quality. It can also improve sharpness and reduce image noise.
• Deep Art Effects: This is an image editing software that uses Unconditional Image Generation model technology to transform photos into abstract-style works of art.
• Adobe sensei: This is another Adobe tool that uses Image Segmentation model algorithms to help the user easily select and identify objects, people, or backgrounds on his/her photos.

Text2Text Generation model— Interpretation and drawing conclusions:

These algorithms are used to analyze data, generate insights, track trends and patterns in social networks, and provide information about which design elements are most effective for generating engagement and lead conversions.

Promocional Photo by GPT-3

Some of the main tools that use Text2Text Generation are:

• ChatGPT: This is a natural language model that uses deep learning techniques to generate text from input data. It can be used to create answers to questions, article summaries, texts in different styles, and much more.
• IBM Watson: IBM Watson is an Artificial Intelligence platform that offers a variety of features, including the ability to extract information from unstructured data such as text, images, and videos. Watson can also be used to generate reports, predict trends and provide insights from business data.
• Google Cloud Natural Language API: This is an interesting API that uses machine learning algorithms to analyze the sentiment, entity, category, and topic of texts in different languages. It can also be used to extract information from documents and generate automatic
• Toolbaz: This is an Artificial Intelligence platform to generate summaries that can be used for a variety of tasks such as website creation, website management, and online marketing.

These are just some of the tools currently available, but the list is constantly growing, opening up new possibilities for the areas of design, marketing, and advertising. Eventually, these areas will probably incorporate Artificial Intelligence into their workflow to obtain increasingly accurate and efficient results.

This efficiency and ability to automate may lead some to believe that AI will completely replace human labor. However, it is important to recall that creativity and the ability of humans to interpret and communicate are still fundamental in the work of design. In fact, AI, as advanced as it is up to date, cannot replace human experience and sensitivity.

In conclusion, AI is transforming the way designers work. By automating repetitive tasks, customizing layouts, and providing access to massive amounts of data, AI is making the work of design more targeted and effective. As AI technology continues to advance, designers are likely to rely more and more on these tools to optimize the most important scarce resources: time and money (sound money).