The Chromatic Canvas: Unlocking the Power of Color in Dashboard Design

From Emotional Resonance to User Accessibility: Mastering Color in Dashboards

Isabelle Bittar
Bootcamp
6 min readSep 29, 2023

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UpSelling — Sales Report Component by Zaim for Sans Brothers

Understanding the Art of Color in Design

Design is more than just aesthetics; it’s about communication. And one of the most potent tools in a dashboard designer’s arsenal is color. Through colors, we can evoke specific emotions, draw attention, and even guide user interactions.

Have you ever pondered how our eyes interpret color? The human eye perceives various wavelengths of light as colors. Within our eyes, there are three types of photoreceptor cells, or cones: red, green, and blue. This concept should ring a bell for anyone who has ever used the RGB system to select colors.

In the realm of User Interface (UI) design, color isn’t just a decorative element. It’s an essential aspect that significantly influences a product’s overall feel and functionality. With the right color choices, designers can guide users, emphasize crucial information, and create an emotional connection.

Diving Deeper into Color Basics

Photo by Annie Spratt on Unsplash

Before delving into color’s role in design, it’s crucial to grasp the foundational principles. Central to understanding color is the Color Wheel, a visual representation showing a spectrum of colors arranged in a circle. This wheel encompasses primary colors — red, blue, and yellow, and their secondary counterparts — green, purple, and orange. Dive deeper, and you’ll even find tertiary colors, born from the union of primary and secondary hues.

In the digital age, colors are often communicated via specific models and codes. The HSL model, for instance, defines colors based on their hue, saturation, and lightness. Then there’s the RGB model, tailored for digital displays, where colors derive from varying intensities of red, green, and blue. If you’ve ever wondered about those HEX codes while designing, they’re alphanumeric representations of colors based on the RGB model. And when it comes to ensuring clarity and emphasis in designs, understanding color contrast is essential. High contrast makes distinct elements stand out, while low contrast can sometimes muddle them.

Harmony in Colors

AI Healthcare & Wellness Dashboard by strangehelix.bio

Just like in music, harmony in design translates to a pleasing arrangement. The way colors interplay can affect the overall feel of a design. Designers often establish a color hierarchy to dictate which colors serve which purposes. Typically, primary colors are dominant, secondary colors support the primary ones, and accent colors add emphasis.

Various color schemes help designers create these harmonious relationships. For instance, the monochromatic scheme focuses on variations of a single hue. At the opposite end of the spectrum, complementary colors are pairs from opposite ends of the color wheel, creating a bold contrast. Analogous colors lie side by side on the wheel, offering a cohesive look, while triadic and tetradic schemes introduce more diversity yet maintain balance.

Color Schemes: More than Just Combining Colors

The way designers choose and pair colors is influenced by specific color schemes, which are like tested formulas for achieving visual harmony and balance. These schemes aren’t arbitrary; they’re rooted in color theory and the relationships between hues on the color wheel.

  • Monochromatic: This scheme takes one base hue and then uses its tints, shades, and tones. It creates a unified and cohesive look while varying in depth and brightness. It’s a versatile choice and can be both subtle and dramatic, depending on the variations used.
Monochromatic color scheme example from Codecademy
  • Complementary: Here, designers choose colors from opposite sides of the color wheel. This pairing can create a vibrant contrast, making each color stand out vividly. It’s ideal when you want something to pop out but should be used thoughtfully to avoid overwhelming the viewer.
Complementary color scheme example from Codecademy
  • Analogous: Using colors adjacent to each other on the color wheel, this scheme gives a serene and comfortable feel. It’s harmonious by nature, making it an excellent choice for setting a specific mood or theme.
Analogous color scheme example from Codecademy
  • Triadic: A bit more adventurous, the triadic scheme employs three colors equally spaced on the color wheel. It introduces diversity yet retains a sense of balance. It’s vivid and lively, suitable for designs intended to be dynamic and engaging.
Triadic color scheme example from Codecademy
  • Tetradic: Also known as the double complementary scheme, this involves two pairs of complementary colors. It offers a rich palette but requires a well-balanced approach. One strategy is to let one color dominate while using the other three for accent.
Tetradic color scheme example from Codecademy

When choosing a scheme, designers should consider the message or emotion they wish to convey. Each scheme can be tweaked in saturation, value, and intensity to get the desired impact.

Beyond Aesthetics: Emotions and Accessibility

AI Data Analytics and Visualisation Dashboard by Vita Spenser

Colors don’t just please the eye; they stir emotions. This connection might be evolutionary, as early humans associated certain colors with specific environmental cues. For example, green, often linked with calmness, might have signified abundant resources to our ancestors. However, cultural influences also play a role. While the West might see red as a warning, in China, it symbolizes prosperity.

In the digital world, these color associations find practical applications. Think of those green success notifications or red error alerts.

Designers need to consider more than just aesthetics and emotional impact. Inclusivity matters. Many individuals live with color blindness or visual impairments. Using high-contrast colors and additional visual cues ensures that designs cater to everyone. Also, the option to switch between light and dark modes can cater to different user preferences and needs.

High Contrast Colors: Enhancing Visibility and Focus

Investment Dashboard Design by Iko Setiawan

High contrast in design refers to the distinct visual difference between two elements. In the realm of color, it’s about making two hues clearly distinguishable from one another. This distinction isn’t just about aesthetics; it serves practical purposes:

  1. Enhanced Readability: High contrast between text and its background ensures that the content is legible, even from a distance or on smaller screens.
  2. Guiding Focus: When you want to draw attention to a specific element, like a call-to-action button, high contrast ensures it doesn’t get overlooked.
  3. Mood and Drama: High contrast can evoke a feeling of drama, dynamism, and energy, making it suitable for designs meant to evoke strong emotions.
  4. Accessibility: Not everyone perceives colors the same way. Especially for individuals with visual impairments, high contrast aids in discerning different elements, making the design inclusive. The Web Content Accessibility Guidelines offer numerous suggestions for enhancing the accessibility of online content and set a minimum contrast ratio of 4.5. To determine if a pair of colors adheres to this contrast standard, you can utilize the WebAIM Contrast Checker tool.

However, high contrast should be used judiciously. Overusing it can make a design feel chaotic or jarring. The key lies in balance — knowing when to emphasize and when to let elements blend in.

In design, as in life, contrasts can be a source of richness and diversity. By understanding and leveraging them, designers can create pieces that are not only beautiful but also functional and inclusive.

Conclusion

Color in design isn’t merely about what looks good. It’s about communication, guiding user interactions, and ensuring accessibility. With a firm grasp on color principles, harmonious schemes, and the emotional weight of colors, designers can create interfaces that aren’t just visually appealing but also intuitive and inclusive. As you proceed in your design journey, let the world of colors inspire and guide you to create compelling, user-friendly designs.

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Isabelle Bittar
Bootcamp

Isabelle is a Montreal-based business consultant specialized in data science.