Member-only story
The Importance of User Research in Web Design
Hi again, As a UX/UI Senior Design Director at DXagency and with over 20 years of experience in graphic design and some years coding, I cannot overemphasize the importance of user research in a website or app UI design. Not only is it beneficial to the users but it also has a profound impact on the whole design team (Including DevTeam), as well as the business as a whole.
In this article, I will drive a soft touch into the world of user research and explore my personal point of view on why it should be a top priority in UI design in general, highlighting the significance of primary and secondary research and the importance of validating resources for trust (Especially now with the AI technology growing). Hope will be useful ;)
The importance of Primary Research
Primary research is an essential aspect of user research that involves gathering data directly from users. It provides a wealth of information about the user’s behavior, preferences, and expectations, which designers can use to develop an intuitive user interface that meets their needs. Primary research can be conducted through a variety of methods, including surveys, interviews, and usability testing.
