The Missing Strategy Behind Viral Product Success

I watched a brilliant product die last year. Great features. Solid team. Decent funding. But six months after launch, it disappeared without a trace.

picture by ANTONI SHKRABA production

The culprit? They never figured out who they were in their customers’ minds.

Here’s the uncomfortable truth most entrepreneurs ignore: your product doesn’t fail because it’s bad. It fails because nobody remembers it exists. And in today’s attention economy, being forgettable is a death sentence.

Why Smart Products Still Lose

Research reveals something startling: 64% of consumers choose brands based on shared values, not product features. Yet most businesses still obsess over specs and benefits, wondering why their “superior” product sits collecting dust while inferior competitors thrive.

The gap between what companies think matters and what actually drives loyalty is costing millions in lost revenue every single day.

After launching a product, the real work begins — gaining strategic positioning that propels you from introduction to explosive growth. Strong brand positioning isn’t about clever logos or catchy slogans. It’s about earning customer loyalty through trust…