The Impact of Design: How It Can Help Scale Businesses
I recently watched a video where Airbnb’s CEO, Brian Chesky, said
“Design is a Superpower, that many in Silicon Valley don’t fully use.”
This made me realize that it’s really true. Even after being in the design industry for almost 3–4 years, I sometimes find it difficult to navigate websites of some great brands. I think to myself, if I’m having trouble using them, how would customers be able to accomplish their desired tasks?
The design process is something that all companies should leverage and that every team should practice more.
Today, many modern companies and startups focus heavily on just growing their revenue and completely ignore how the user’s journey on their website and app looks.
What they miss is that good design of their online presence is one of the most important reasons to keep people interested while browsing and increase the chances of converting them into customers.
According to a recent study, people’s attention spans are getting shorter (currently it’s just 8.25 seconds, even less than a goldfish’s!).
This means every second someone spends on the brand or product is important. And, good design can keep them hooked and increase the chances of them becoming potential customers.
Good design isn’t just about looking nice; it should make your product easier and more enjoyable to use. This makes customers happier and more likely to keep using your product.
Word of mouth is a powerful way to get more customers. If people have a good experience using your product, they’ll tell others about it.
Whether it’s a physical product or a website, good user experience leave a lasting impression on the customer. It make them want to come back and use it again.
Design is like a superpower for any business. By focusing on good customer experience, companies can make their product stand out and keep customers coming back for more.
Below are a few companies that have become popular and successful, in part due to their focus on design:
- Apple: Apple is perhaps the most iconic example of a company that has achieved immense success through its focus on design. From the Macintosh to the iPhone, Apple products are known for their sleek design, intuitive user interface, and attention to detail.
2. Tesla: Tesla has revolutionized the automotive industry with its electric vehicles. One of the key factors in Tesla’s success is its focus on design, both in terms of aesthetics and functionality.
3. Airbnb: Airbnb disrupted the travel and hospitality industry with its platform that allows people to rent out their homes to travelers. Airbnb’s success can be attributed in part to its focus on design, which has helped create a seamless and enjoyable user experience.
4. Google: While Google is primarily known for its search engine, the company has also made significant contributions to design. Products like Gmail, Google Maps, and Android are known for their clean and user-friendly design.
5. Nike: Nike is a global leader in the sports apparel industry, and its success is due in part to its focus on design. Nike products are known for their innovative design features and iconic branding.
What are some companies you think have been successful because they invested a lot in design?
Share your thoughts in the comments!
