The Psychology Behind Subtle Animations in Web Design

Rehan Pinjari
Bootcamp
Published in
6 min readNov 16, 2024

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Web design is continually changing, but one trend gaining support is using subtle animations. These animations, which can be hidden yet effective, have an opportunity to change how users engage with websites.

When you hover over a button on a website, it slowly expands or changes color, as if it is responding to you, almost like magic.

So that’s the power of subtle animations.

However, there is more to it than meets the eye. In this blog, we’ll examine the psychology behind these subtle animations, why they work, and how you can use them to create a more engaging web experience.

The focus is not just on design, but also on psychology.

The Science Behind Subtle Animations

Before anything else, animations offer more than just looks. The psychology behind them covers some interesting logical and emotional factors that can have an important effect on how users engage with your website.

Let me break it down:

Cognitive Load Reduction

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Published in Bootcamp

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Rehan Pinjari
Rehan Pinjari

Written by Rehan Pinjari

Self-Taught Developer & UI/UX Designer

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