UX design

The Return of the UX Unicorn

AI is reshaping the product trio

Image credit: Canva

The tech industry’s approach to UX design is coming full circle.

After being laid off in December, I was so lucky ( **sarcasm**) to have reviewed hundreds of UX/product design job descriptions and noticed a new pattern.

The tech industry is shifting toward UX design unicorns.

After years of increasing specialization (UXR, systems design, content design, IA, etc.), companies are again looking for designers who can wear multiple hats.

Different terminology, same unicorn

Amazon advertises for “Design Technologists.”

Anthropic seeks “Design Engineers.”

Cognition wants “Full Stack Designers.”