The rise of save worthy content on social media
As the content creation and consumption increases across platforms, there has been alot of different kinds of content formats that creators are experimenting with, and alot of important information also appears in our feed everyday. Social media is also replacing search engines and email newsletters in many use cases nowadays. LinkedIn has alot of important info based content which can be used to reference and read later. And Instagram also now have many infotaintment creators which make save-worthy content.
Users are saving content much more than before, and creators are also emphasising for saving their videos for later, which brings me the point of discussion: save feature. We often save stuff from various social media sites but accessing them later is a huge pain. Finding where it is saved as well as looking for the particular post from the dump, both are not user friendly. Instagram did make a half hearted attempt by introducing ‘collections’ feature and LinkedIn hasn’t done anything about it yet.
More savvy users go for third party apps currently like web clippers and article saving apps like Pocket. This begs me to ask why won’t the social media apps design a better cataloging experience for the users as the information categories on social media become more save-worthy?
An important point of reference we can take is from ‘wishlisting’ experience on popular ecommerce sites like Amazon, Myntra where manual and AI based segregation of products and wishlists are used. E-commerce could be a way to reference from, other ways could be learning from physical libraries and developing a segregation method which could be manual (ofcourse user friendly) or AI driven.
While algos are becoming smarter with time, with so much vital info out there in our feeds that without having any appropriate cataloging or archiving feature, we are making that info loose out in the oblivious dump. I wish social media companies figure out a way to catalog that information in a user friendly and intelligent manner and so that we all have all the info we need at our finger tips.
