Unbearable lightness, AI-first companies, delightful UX in B2B

Weekly curated resources for designers — thinkers and makers.

3 min readMay 12, 2025

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“We need a system which acknowledges: this is what we need to know about customers and competitors; this is what we need to understand about our own capabilities, and this is what we need to understand about what it takes to develop something wholly new and genuinely useful within this space.

Something that provides a win-win-win for all the stakeholders in the equation, rather than ruthlessly exploiting everyone and making them miserable.”

The unbearable lightness of big tech →
By

Joanna Weber

Editor picks

AI-first: did Duolingo make a fatal mistake? →
The “AI-first” approach has caused controversy among users.
By
Daley Wilhelm
What architecture can learn from UX →
Feedback, iteration, and the human experience.
By
Julia Ku
You can’t sit with us →
Why luxury brands are so desperately bad at UX.
By
Rita Kind-Envy

The UX Collective is an independent design publication that elevates unheard design voices and helps designers think more critically about their work.

Design tokens name generator →

Make me think

We can’t talk about AI without talking about Capitalism, Fascism, and Liberty →
“AI accelerates this process. It centralizes power by centralizing the capacity to process and act upon information. It creates unprecedented asymmetries between those who own the models and those who are modeled. Every interaction with an AI system becomes a one-way mirror: you see your reflection, while on the other side, entities you cannot see learn about you, categorize you, and make predictions about you.”
I’d rather read the prompt →
“You only have to read one or two of these answers to know exactly what’s up: the students just copy-pasted the output from a large language model, most likely ChatGPT. They are invariably verbose, interminably waffly, and insipidly fixated on the bullet-points-with-bold style. The prose rarely surpasses the sixth-grade book report, constantly repeating the prompt, presumably to prove that they’re staying on topic.”
Getting things “done” in large tech companies →
“What does it mean to get things done in large companies? Most importantly, it means finishing things. How can you finish things in a world where you can keep improving systems indefinitely? It means getting them to a point where the decision-makers at the company are happy.”