UX is Not Dead, It’s Just Misunderstood
Amplifying the Human Voice in Business
In the bustling marketplace of business, there’s a saying we often forget: “The customer is always right.” But have we ever paused to ask, who is this ‘customer’? They’re not just a faceless statistic or a demographic on a chart. They’re people — complex, unique, and wonderfully human.
As we race to hit targets and increase profits, we risk losing sight of this simple truth: every ‘user’ or ‘customer’ is a real person with their own needs, desires, and dreams. Amidst all the corporate hustle, one critical question often gets overlooked — who actually advocates for these human beings?
Imagine the business landscape as a vibrant marketplace. Each department — Sales, Tech, Marketing — is an enthusiastic vendor, each selling their own wares. But in this kaleidoscope of commerce, the user often stands alone, silently asking, “Who will guide me through this maze?”
As we delve into the urgent need for user advocacy, let’s remember our true mission. As the great adman Bill Bernbach once said, we’re here to understand people, then the business. Because without people, there is no business. It’s high time we started dancing with the ones who brought us here.
