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What is Dyslexic Design Thinking?

4 min readFeb 25, 2021

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Divergent mindsets bring new perspectives to creativity and collaboration.

Red, white and yellow illustration of overlapping arrows, illustrating how dyslexia offers insight into creation and collaboration.

It is a way to see the bigger picture. It is an entrepreneur’s secret weapon. You can structure teams around it, or use it to improve organizational culture.

It’s called Dyslexic Design Thinking, and it’s a collaborative creation process that taps into divergent thinking and nonlinear ideation to generate unexpected ideas.

Dyslexic Design Thinking is rooted in my belief that dyslexia is a hyper-ability that offers insight into the way we think, create and relate to one another. It starts with dyslexics but it incorporates all mindsets, both neurodivergent and neurotypical.

And it’s the way I’ve been working for 25 years.

I first introduced Dyslexic Design Thinking as a concept in 2017, but its roots stretch back much farther. I was diagnosed as dyslexic, a difference in the way the brain decodes and processes language, at age 10. Back then and through much of my young adulthood, dyslexia was thought of as an impediment, something to overcome or hide.

But as I moved through my career as a creative director — eventually founding my own agency, Gershoni Creative, with my partner Amy Gershoni — I saw it had benefits that helped my team create and our clients thrive.

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Bootcamp
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From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

Gil Gershoni
Gil Gershoni

Written by Gil Gershoni

Founder and creative director, Gershoni Creative. Frequently speaks on dyslexia and its impact on problem solving, design thinking and workplace collaboration.

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