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What UX Designers Can Learn from Apple’s Ethical Approach

5 min readNov 3, 2024

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I still remember unboxing my first iPhone — a sleek, glass-encased iPhone 4s that felt like a piece of the future nestled in my palm. The retina display, the intuitive interface, the sheer magic of Siri responding to my voice — it was love at first swipe. As an unabashed Apple enthusiast, I’ve followed the company’s journey with eager eyes, marveling at each innovation that promised to make our lives a little more seamless. But beyond the polished glass and aluminum, there’s an aspect of Apple’s ethos that has increasingly captured my admiration: their unwavering commitment to user privacy.

In a world where data is the new oil, Apple’s stance on privacy isn’t just a feature — it’s a philosophy. For UX designers navigating the complexities of ethical design, there’s a wealth of inspiration to be drawn from how Apple puts users at the heart of their products without compromising their data security.

Apple’s Approach to Privacy

Apple’s approach to privacy is succinctly captured in a statement by CEO Tim Cook: “Privacy is a fundamental human right.” This isn’t just corporate lip service. It’s a principle that’s deeply woven into the fabric of their ecosystem.

Take, for instance, on-device processing. Features like facial recognition for unlocking your…

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